Best Cello Alternative
A native, embedded affiliate platform with transparent flat pricing. No success-based fees or enterprise complexity like Cello.
Refgrow vs Cello
See why SaaS companies are switching to Refgrow for their affiliate programs
| Feature | Refgrow | Cello | Why it Matters |
|---|---|---|---|
| Transaction Fees | 0% | Success-based fees | Refgrow saves you costs with simple flat pricing vs Cello's success-based fee structure. |
| Native Integration | Deeply Embeddable Widget | In-Product Integration | Both offer good integration, but Refgrow provides more customization and brand control. |
| Hosted Affiliate Portal | Yes (standalone portal page) | No | Refgrow offers a dedicated hosted portal for affiliates in addition to the embedded widget. Cello focuses on in-product only. |
| Pricing Model | Simple Flat Rate (from $29/mo) | Complex Success-based | Predictable costs. Refgrow's pricing is straightforward vs Cello's variable success-based model. |
| SaaS Commission Flexibility | Lifetime, First, Limited Period | B2B Focus | Both understand SaaS needs. Refgrow provides clearer options for different commission structures. |
| Product-Specific Commissions | Yes (Stripe/Lemon Squeezy) | Limited or Enterprise Only | Incentivize affiliates differently for specific plans or products directly within Refgrow. |
| Affiliate-Specific Commissions | Yes | Enterprise Features | Reward your top affiliates with custom commission rates easily in Refgrow. |
| Payment Integrations | Stripe, Lemon Squeezy, Paddle, Polar, Manual | Stripe, PayPal | Refgrow offers broader SaaS payment provider support including Lemon Squeezy, Paddle, and Polar. |
| Free Trial | 14 Days (No Card Required) | Free Tier Available | Try Refgrow completely risk-free to see if it fits your needs before committing. |
Save up to 90% vs. Cello
See how much you can save while getting a superior affiliate solution
Your expected earnings from affiliates per month
$10,000/mo from affiliates
I need Refgrow Pro ($49/mo)
Refgrow
$29/mo
Cello
$200/mo
Annual Savings:
$2,052/year
Three things we do better than Cello
We remove the barriers and give you everything you need to scale
Referral Exchange
Stop chasing affiliates. List your program in our Referral Exchange and get discovered by hundreds of active SaaS partners looking for new opportunities.
- Access a network of relevant partners
- Cross-promotion inside affiliate dashboards
- Simple opt-in, no extra fees
Native Integration
Refgrow lives inside your app, not outside. Give users a seamless, branded experience.
- No redirects or external portals
- 2-3x more affiliate signups
- Fully customizable to your brand
Lower Cost & No Limits
Save money vs. Cello and never worry about affiliate earning caps.
- Flat pricing from $29/mo
- No transaction fees or hidden costs
- Unlimited affiliate earnings
Why Embedded Wins for SaaS
The better way to run affiliate programs -- natively inside your product
Benefits of Embedded Integration
Instant Affiliate Activation
Turn users into partners with a single click -- no forms, redirects, or onboarding friction.
Frictionless Experience
Referrals, rewards, and analytics all live inside your SaaS. No jumping between tools.
Deep Product Integration
Track everything with APIs and webhooks. Automate workflows and reward payouts natively.
Brand-First Control
Fully customize the affiliate UI to match your brand -- so it always feels like your product.
How It Works
Get your affiliate program up and running in minutes
Embed in Your App
Add Refgrow to your SaaS with just a few lines of code. Fully customize colors and text to match your brand.
Configure Tracking
Connect with Stripe or Lemon Squeezy for automatic tracking, or use our API for custom integrations.
Grow & Scale
Your customers become affiliates with a single click. Track referrals, manage commissions, and watch your SaaS grow.
What Our Customers Say
Trusted by founders worldwide to power their affiliate programs
"The implementation for devs seems super clean, conversion tracking easy through the API and a good experience for the end user."
— Sebastian Thunman, CEO at UserTrack
"Refgrow keeping everything inside the product is a huge UX win. We were looking for exactly this solution."
— William Scott, Founder at Elisi
"The fact that there's no limit on earnings from affiliates is such a good feature. I've used other tools with strict limits, and it was frustrating."
— Zackary Mooney, Founder at Goldentree
"Love that the price-point makes this accessible to indie founders. We couldn't justify the cost of other solutions."
— Scott, Indie SaaS Founder
"We've set up our affiliate program in less than a day. Without Refgrow, it would have taken us weeks to develop."
— James Wilson, CTO at CloudStack
"Refgrow makes affiliate marketing super easy for SaaS products. Love how seamlessly it integrates and gives users a reason to promote your app."
— Tom, SaaS Developer
“Impact was a nightmare to implement and took forever to get it working accurately. I was able to get Refgrow implemented myself pretty dang easily.” — Chris, Marketing Director turned SaaS Founder
Try Refgrow free today
Launch your affiliate program in under 5 minutes -- without devs, fees or limits.