# Refgrow Referral Playbook

## How to start making money with referrals for your product

## Who this playbook is for

This playbook is designed for:

- Indie hackers
- SaaS and AI founders
- Early-stage products and MVPs
- Marketing and no-code tools

**Goal:** Launch a referral program in 1-2 days and get your first referral-driven revenue without paid ads.

## How to use this playbook

- Follow the steps in order.
- Do not skip steps.
- Each step builds leverage for the next one.

### 0

## Make sure your product is referral-ready

Before launching referrals, you should have:

- Clear positioning
- A simple landing page that explains value
- Basic onboarding flow

**Remember:** Referrals amplify traction. They do not fix unclear products.

### 1

## Create your referral program in Refgrow

Your first task is to set up a working referral foundation.

### Action checklist:

- Create a new project
- Connect Stripe or LemonSqueezy
- Add the Refgrow tracking script
- Verify that conversions are tracked

**Outcome:** Clicks and purchases are now attributed correctly.

**Rule:** One product = one referral program. Do not overcomplicate.

### 2

## Set a simple and attractive commission

Your initial commission model matters more than optimization.

- Easy to explain
- High perceived value
- Strong long-term incentive

### Recommended starting setup:

- 30-40% lifetime commission
- No earning caps
- Hold period: 14-30 days

**Common mistake:** Low commission with complex rules.

### 3

## Embed the affiliate dashboard inside your product

This is where Refgrow shines. Your users should discover referrals inside your product.

### Best practices:

- Place the affiliate dashboard in the main menu or profile
- Use a clear label like "Earn with referrals"
- Add a short explanation above the dashboard

**Outcome:** Users self-activate as affiliates without manual outreach.

**Example copy:** Invite friends. Earn 30% from every payment. Forever.

### 4

## Activate your first affiliates

Do not start with cold outreach. Start with:

- Active users
- Customers who gave feedback
- People who already see value

**Target:** 5-10 active affiliates, not 100 inactive ones.

### 5

## Give affiliates something to sell

Affiliates should never guess how to pitch your product.

### Minimum affiliate kit:

- 2-3 sentence product pitch
- 1-2 clear use cases
- Screenshots or demo link

**Rule:** If it's hard to explain, it won't be shared.

### 6

## Use coupon codes for content creators

Coupons work extremely well for:

- Twitter and LinkedIn creators
- YouTubers
- Bloggers and newsletters

### Use coupon tracking for influencer-style partners:

### 7

## Double down on what works

Open your dashboard and focus on signals, not vanity metrics.

### Track:

- Who brings signups
- Who brings revenue
- Which channels convert best

**Do not scale blindly:**

### 8

## Put the program on autopilot

Protect your product and your time.

### Must-have controls:

- Hold period enabled
- Manual approval when needed
- Ability to disable abusive affiliates

**Referrals should feel boring to maintain. That means the system works.**

## Final formula

A referral program that works always has:

- Simple offer
- Embedded dashboard
- Attractive commission
- Small number of strong partners
- Continuous optimization

**When done right, referrals become a growth asset, not an experiment.**

[Start your referral program](/content/register/index.html)

[Start Free Trial](/content/register/index.html)